Who We Are

The Principles

Ira and Sandy Asherman are the principals of Asherman Associates, Inc., a negotiation consulting company. Ira and Sandy are the co-editors of two published books of readings: "The Negotiation Sourcebook," and "The Sales Management Sourcebook." They have also written "Twenty-Five Role Plays To Teach Negotiation," which was published in 1994, and "Fifty Activities To Teach Negotiation," which was published in 1996.

Ira is the president of Asherman Associates and is responsible for the design and delivery of all programs and materials. Ira has been a management consultant for the last 30 years.

Sandy is the vice president and is responsible for the research and writing of all program materials.

Our Clients

Pharmaceutical Companies

Allergan
Amgen
Astra
Berlex
Biogen
Bristol-Myers Squibb
Carter-Wallace
Ciba-Geigy, Inc.
DuPont Merck
G.D. Searle
Genentech
Gensia
Glaxo
Hoffman-La Roche
Janssen
Lederle Labs
Lorex Pharmaceuticals
Merck Research Laboratories
Organon
Parke-Davis
Pfizer
Procter & Gamble
R.W. Johnson - PRI
Rhone-Poulenc Rorer
Sandoz
Schering-Plough Corp.
The Upjohn Company

 

Medical Devices/CROs

Covance
C.R. Bard
Cardiac Pacemakers
Medtronic
Quintiles

Others

ACP
FDA
IAMS
Conde Nast
PERI
RAPS

Recent Assignments

The Successful Negotiator has been conducted for supervisors and middle managers in the banking, publishing, pharmaceutical and manufacturing industries in the United States, as well as in Austria, Brazil, Belgium, Canada, Denmark France, Germany, Great Britain, Hong Kong, Italy, Korea, The Netherlands, Norway, Singapore, Sweeden and Switzerland.

The Successful Negotiator program has been tailored to meet the specific needs of supermarket and retail buyers, sales managers, sales representatives, internal auditors, project engineers, clinical research and regulatory affairs personnel.

Client Quote:

"Tomorrow I need to negotiate BIG budget cuts for one of our vendors . . . Because of the course, I am able to dissect the issues more intelligently, with more concise planning. The cases were focused on our daily issues and I enjoyed a lot. . . . What I learned will really help me a lot in my daily job."

Asherman Associates, Inc.       210 West 19th Street       New York, NY 10011       212-243-0782